Audience Segmentation Use Cases

You can use Audience Segmentation to help with:

Item Audience Segmentation Use Case
Testing Use Audience Segmentation to help with both A/B and/or multivariate testing.

A/B testing lets you test changes to a page by sending some users to the new page and the others to the current page. Based on the data collected, you can see whether the response to the new page is positive.

Multivariate testing helps you determine the web asset variations that perform the best.
Release activities With Audience Segmentation, you can set up different traffic segments to more slowly roll out new functionality to avoid any potential release issues as well as degradation in the user experience.
Layered user experience Use Audience Segmentation to provide a slightly different look and feel for your special customers or to support promotions.