What is Audience Segmentation?

The Audience Segmentation Cloudlet provides hassle-free traffic segmentation and session stickiness without degrading performance. This is often beneficial for A/B and multivariate testing.

Once you activate an Audience Segmentation policy, it identifies an inbound request and applies the rules you defined to that request. Then, at the edge, the Cloudlet creates stable test populations by assigning a cookie value to the user. Audience Segmentation can be used with your Akamai service to provide the desired experience for that user.

What is a Cloudlet?

A Cloudlet is a value-added application that complements Akamai’s core delivery solutions to solve specific business challenges. Cloudlets bring a site's business logic closer to the end user by placing it on the edge of the content delivery platform.