Profile Dim

Maintains demographic information drawn from user profiles.

Measures

  • Count

Dimensions

Age

Age (in years) of the user, based on the birthdate specified in the user profile. Sample data:

37

Age Tiered Every Ten

Assigns user profiles to a “tier” (group) based on the age of the user associated with the profile. These tiers (which are built on 10-year intervals) include:

  • Undefined
  • Below 0 years old
  • 0 to 9 years old
  • 10 to 19 years old
  • 20 to 29 years old
  • 30 to 39 years old
  • 40 to 49 years old
  • 50 to 59 years old
  • 60 to 69 years old
  • 70 to 79 years old
  • 80 to 89 years old
  • 90 to 99 years old
  • 100 to 109 years old
  • 110 or more years old

Sample data:

Below
0                             0
0 to 9                   64,432
10 to 19              1,352,087
20 to 29             12,197,019
30 to 39             11,710,094
40 to 49              9,388,384
50 to 59              7,459,093
60 to 69              4,887,536
70 to 79              1,876,332
80 to 89                444,389
90 to 99                 68,729
100 to 109               28,958
110 or Above              1,276
Undefined           149,832,160

Age Tiered Segments

Assigns user profiles to a “tier” (group) based on the age of the user associated with the profile. These tiers (which are built on Akamai Identity Cloud demographic segments) include:

  • Undefined
  • Below 0
  • 0 to 13 years old
  • 14 to 17 years old
  • 18 to 20 years old
  • 21 to 24 years old
  • 25 to 34 years old
  • 35 to 44 years old
  • 45 to 54 years old
  • 55 to 64 years old
  • 65 or more years old

Sample data:

Below
0                        0
0 to13             125,165
14 to17            537,730
18 to20          1,238,683
21 to24          2,801,906
25 to34         15,236,934
35 to44         10,027,242
45 to54          8,688,638
55 to64          6,403,182
65 orAbove       4,418,849
Undefined       149,832,160

Email Domain

Domain name (e.g., gmail.com) for the email address specified in the user profile. Sample data:

gmail.com 

Gender

User’s gender, as specified in the user profile. Sample data:

 female