Make some predictions

mPulse not only shows you how fast you are, but how fast you need to be to meet your users’ expectations.

mPulse lets you directly measure how your users are impacted by delays on your site, leading to a much more accurate estimate of what your target speed should be.

Use the What-If dashboard to see how improvements to performance can directly impact your revenue.

How to

  1. Return to the Home tab and click the What-If icon. The dashboard looks like this:
    This dashboard shows the last 30 days of data collected from real visitors to the site. You can see that 5.4 million users visited and, of that number, 3.43% converted. In mPulse, conversions are user-defined and can mean any action you want the user to take, such as purchasing something from your site or signing up for a subscription.
    Another user-definable field is Revenue. This could be the value of a subscription or the total value of the user’s shopping cart at the time of checkout. You can see that the site’s conversions have generated $296.3 million dollars in revenue over the last 30 days. In terms of performance, you can see the median Session Load Time over the last 30 days has been 3.51 seconds.
    So 3.51 seconds is how fast we currently are, but how fast do we need to be? Use the model to choose a target speed and find out how much it would be worth to your business.
  2. Grab the slider under Session Load Time and move it to the left until it is set to 3s. Notice that the histogram in the center of the dashboard displays a shaded overlay, and the values for Conversion and Revenue have changed.
  3. Try moving the Conversion slider to a new value. Notice that the Revenue and Session Load Time sliders change correspondingly. Because they are all locked together based on the data in the model, you can set your performance goals by moving any of the sliders.
  4. You can also use this model to predict what might happen when your site experiences a negative impact on performance. Move the Session Load Time slider to 4 seconds and note the change. By playing with the settings, you can determine what level of severity to allocate to different amounts of degradation in response time.
  5. If your site isn’t conversion-drive, such as a media publisher that uses free content to attract an audience for ad revenue, you may be wondering how mPulse is useful to you. The model also works when you want to drive more engagement via deeper sessions and more page views. To see an example, click the triangle next to Conversion and change its value to Session Length. You’ll see that the model changes to show the relationship between speed and how many pages visitors click. You can now adjust any of the sliders to see how much more traffic you could generate by changing the speed of your site.